What do we here at BOB mean by streaming health? Well, simply put, it is an assessment in what streaming services we subscribe to are the right ones for us. Whether your motivation is to save money or to give you the most entertainment options at BOB we believe your streaming health needs to be monitored and maintained so that it fits around your lifestyle.
Why does streaming health matter?
Once upon a time, the convenience of getting something over 20 minutes to watch on-demand, on any device at the touch of a button simply wasn’t possible. Indeed, Netflix started out by sending DVDs through the mail – so if you wanted to watch a certain movie on your subscription you’d have to wait a few days for it to arrive (assuming the DVD was available to send to you). Of course, technology has moved incredibly quickly in a relatively short space of time allowing for many subscription streaming services to appear, all of whom want you to sign-up to their service.
The streaming wars
Netflix is still number one for many when it comes to a streaming service to subscribe to and has made its money entirely through the on-demand proposition. This means that it has the biggest reputation in this area as well as also attracting the most competition for the number one spot. Competition to Netflix comes from networks/studios such as Disney and HBO seeking to find new revenue sources. Tech companies such as Apple want to provide an entire ecosystem for their customers. Finally, of course, the giant that is Amazon, which does not want to miss out on this opportunity
What does this mean for me?
On the one hand, lots of companies in the streaming marketplace can only benefit the consumer. In theory, the competition should help keep prices down and make each company work harder for the customer in terms of the offering, interface, accessibility and convenience. It is fair to say that currently there is a real boom in terms of programmes from these streaming platforms. Titles such as Ted Lasso, Squid Game and WandaVision can only have been produced from a competitive market looking for something unique to resonate with viewers
However, the competition also has its disadvantages for subscribers. Older titles, such as The Office in the US, are only available on Peacock. This was one of the most-watched titles on Netflix for good reason: a new generation discovering it, an older generation enjoying the nostalgia and ultimately a very enjoyable comfort binge-watch.
You can understand why NBC Universal as the originators of the series would want to have it on Peacock, but to take an old title exclusively (as they could sub-license it to other platforms) feels as though it is the consumer who is missing out unfairly.
All of this means that in order to try and cover as much streaming ground as possible, viewers in the US have to subscribe to multiple platforms (or as we like to call it a multi-bundle). In fact, the average American who subscribes to streaming services has at least 3 platforms they pay for. In the UK it is averaging at two, but is expected to rise quickly as the market fractures – indeed for many in the UK with children Disney+ is almost an essential requirement
However there is a catch….
To most people’s minds, they do not bundle the total cost of their monthly streaming subscriptions. In fact, most people estimate that they are paying around $15 a month (the cost of Netflix) without factoring in the other platforms within this outgoing. For example, if you subscribe to Netflix ($13.99), Amazon Prime ($12.99) and Disney+ ($7.99) you are paying nearly $35 per month or just short of $420 a year.
Now, to most people, paying for a streaming subscription service has become like a standard utility bill and we here at BOB are all for this (we don’t want to go back to DVDs arriving in the mail after all). However, we believe two things that we want to help all our users with.
Firstly – you probably don’t realise how much you are paying
If you sign-up for our free service and go to the wallet feature, you can select your monthly subscriptions and we can tell you roughly how much you are paying each month. If you are looking to budget more effectively or tighten the purse strings we believe this is an easy way to help you out.
Secondly – what is your streaming health?
In our next phase of development, we want to fully realise the idea of streaming health to our users. In other words, are you using and getting the most out of the streaming services that you subscribe to? If there is a particular genre or actor that you like, are you actually signed up for the services that are the best in class for your interests. Like a utility bill, you sign up for it and then never leave, despite there being more suitable options available to you.
Or did you complete Netflix during lockdown and are really struggling to find something to watch, again BOB is here to help. By helping you become more ‘Nomadic’ in what platforms you subscribe to. In other words, you don’t need to tie yourself into a whole year, rather keep moving to where you are most interested and return to previous places when they have replenished enough to keep your interest.
It’s all about value and convenience
So as you use BOB and improve your streaming health our aim is that what you are spending each month is being spent as efficiently as possible and get the best entertainment for you. To be provocative you can probably do without Netflix (or Amazon, or Disney+ etc) for a few months a year while you move from streaming service to streaming service.
If this sounds like you and you want to join the movement to improve your streaming health, sign up at The Bob App and let us help you to get the titles you want, and the price that you want. Shuffle the deck. Rebundle. Become a streaming nomad.